Analysis of Investment Attitudes, Subjective Norms and Money Knowledge on Investment Interest in the Capital Market

Abstract

The aim of this research is to determine the influence of the nature of investment, subjective norms and financial knowledge partially and simultaneously on investment interest in the capital market among students at the Panca Budi Development University, Medan. The research method used is quantitative. In this research, the data analysis technique used is hypothesis testing using SPSS 25 software. The results of partial hypothesis testing, the nature of investment has a significant positive effect on investment interest in the capital market of Panca Budi Medan Development University students. In particular, subjective norms have a significant positive effect on investment interest in the capital market of Panca Budi Medan Development University students. In particular, financial knowledge has a significant positive effect on investment interest in the capital market of Panca Budi Medan Development University students. Simultaneously, the nature of investment, subjective norms and financial knowledge have a significant positive effect on investment interest in the capital market of Panca Budi Medan Development University students.

Keywords: Nature of Investment, Subjective Norms, Financial Knowledge, Investment Interest