The Impact of Social Media Development on the Millennial Generation on Investment in the Capital Market

Abstract

This study analyses the impact of social media development on millennials' investment interest in the Indonesian capital market. Using desk research method, data was collected from various written sources to explain the role of social media in shaping investment motivation, behaviour, and decisions. The results show that social media has become the main platform for obtaining real-time investment information, facilitating online community interaction, and improving financial literacy through engaging educational content. However, challenges such as low financial literacy and the spread of unverified information can increase the risk of making wrong decisions. This research recommends improving digital financial literacy and developing mechanisms to monitor the quality of information on social media to support healthy and sustainable investment participation among millennials.