Analysis Of The Feasibility Study Of Ayam Penyet Kribow Reviewed From The Aspects of Production, Marketing, And Financial Aspects

Abstract

This research analyzes the feasibility of the Ayam Penyet Kribow business from the aspects of production, marketing, and finance. This culinary business was chosen because the culinary sector has the potential for large profit margins, especially in the context of Micro, Small, and Medium Enterprises (UMKM). The research was conducted using field methods at Jln. Ayahanda No. 9, Sei Putih Barat, Kec. Medan Petisah, Kota Medan, North Sumatra. Data sources consist of primary data through observation, interviews, and documentation, as well as secondary data. The analysis techniques used include non-financial analysis (production and marketing aspects) and financial analysis using the Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI) methods.

The research results show that the business location is strategic, close to campuses and hospitals, thus facilitating consumer access. The production process is carried out daily with a focus on the quality of ingredients and fresh processed products. The marketing strategy includes affordable prices and word-of-mouth promotion that has developed into stable sales of up to 120 portions per day. From a financial perspective, this business generates a PP of 7 months and 5 weeks, an NPV of Rp55,814,000, an IRR of 17.88%, and a PI of 75%, indicating high profit potential and investment feasibility. The conclusion of the research emphasizes that the Ayam Penyet Kribow business is feasible for further development with promising growth potential in the local market.